Insights

Turchette offers numerous interactive marketing services, such as website design/development, search engine optimization/management, digital advertising, email marketing and social media, to name a few. However, before we begin any digital marketing campaign, the first thing [...]

As any first-year business student can tell you, selling to a company is certainly different than selling to a consumer. However, when you have been in the advertising game for over two decades, you realize [...]

The banking industry has always been a crowded marketplace, one that is volatile and rapidly evolving. It has undergone numerous crises throughout history which have wreaked havoc on the economy and resulted in escalating government [...]

To gain traction with increasingly busy journalists, building solid professional relationships is more important than ever. By Chris Dale Among our many marketing roles at Turchette is maximizing our clients’ investment at a wide range [...]

Remarketing should be an important part of any brands’ digital marketing strategies. People who have already visited your website, obviously have an interest in your product or service. These prospects are often called “low-hanging fruit” – meaning ripe [...]

If there is one global industry that possesses an innate understanding of the value of "brand development", it is certainly the global pharmaceutical sector. Click here to read the full article.

Have you checked your Google Analytics lately? Do you know how many website visitors are coming from mobile devices and tablets? Just click on Audience, Mobile and Overview to access a breakdown of your total site [...]

1.  Create a User-Friendly App  When designing a financial app, the key is to combine functionality with simplicity. Mobile banking users want their experience to be easy, intimate, intuitive and quick. Balancing innovation against ease [...]

10. Failure to keep promises When you say “I’ll do my best to get it to you by Tuesday,” your customer hears, “I promise it will be here Tuesday.” Better to not say anything than [...]

For over 60 years, Turchette has managed public relations efforts for companies in a broad spectrum of industries. Pharmaceutical & cosmetics packaging companies, niche-market manufacturing machinery, financial institutions, insurance carriers, healthcare, mortgage companies, credit unions, [...]