Insights

Scan with your phone for an AR experience Right now, Augmented Reality (AR) is still mostly a novelty in the marketing landscape, but that is rapidly changing. As the technology grows and improves, the price [...]

Given the current landscape due to the COVID-19 pandemic, generating sales leads and having quality conversations with your target audience is more difficult than ever before. With social distancing guidelines, travel bans, and trade show [...]

The level of access to performance data we have available today has given companies the unique ability to easily evaluate the efficiency of its marketing efforts across a variety of channels. From impressions, ad clicks [...]

Google Ads Smart Bidding Those involved in digital marketing are already familiar with automation, but now Google has announced Google Ads updates that will likely lead to automation and smart bidding becoming the new normal. [...]

As a child, winning an award was a crowning achievement. First place in a dance competition or a soccer tournament meant adding another sparkling trophy to the shelf. Victory was a pretty sweet feeling, right? [...]

According to research from TechValidate, 94% of B2B marketing and sales professionals rated content sourced from real customers (testimonials) as “very effective” or “extremely effective.”  Before you purchase a new product, do you check out [...]

These days, keeping your bank’s brand in the spotlight is more difficult than ever – so it is crucial to choose an experienced agency that develops the proper strategy, crafts the right messaging, and quickly [...]

With marketing increasingly consumed by all things digital, trade shows provide critical opportunities for face-to-face relationship building. The Internet and social media have brought us closer together and facilitated communication with people from around the [...]

Based on a well written and widely published mat release created on behalf of its client, Fujitsu General America, Inc., Turchette was recently honored with the "Golden Thinker Award" for Extraordinary Achievement in Media Relations [...]

If you run a small to medium-sized business, you know that Google Analytics is a little like yoga: You know it's good for you, that many of your friends enjoy its benefits, and that you [...]