Yoran Imaging Enhances Global Presence with Turchette’s Strategic Marketing Partnership

OVERVIEW

Yoran Imaging is an Israel-based technology company specializing in developing thermal imaging inspection systems that optimize filling and heat-sealing processes on packaging lines. They recently partnered with Turchette, a full-service brand marketing and public relations agency, to amplify their brand presence and drive sales growth. Yoran Imaging sought to increase its market visibility, particularly among food and pharmaceutical companies, while positioning itself as the premier choice for advanced thermal imaging inspection solutions.

Turchette implemented a multi-faceted digital marketing and public relations campaign tailored to meet their goals.

Key initiatives included:

  • Brand Identity and Message Development: Crafting a cohesive brand narrative that underscores the company’s expertise and innovation in thermal imaging systems.
  • Logo Redesign: Creating a fresh, modern logo and tagline to reflect their cutting-edge technology and deep expertise.
  • Website Redesign: Building a new, more robust website featuring a clean, responsive design along with a more streamlined user experience.
  • B2B Public Relations Campaign: Launching a comprehensive PR initiative to secure media coverage and thought leadership opportunities. Coordinating interviews and editorial placements in key industry media outlets.
  • Trade Show Booth Design: Creating and implementing the company’s first-ever trade show booth for their participation in Pack Expo, the world’s largest convention in the processing and packaging space.
  • Collateral Development: Producing engaging digital and print brochures highlighting the company’s solutions and benefits.
  • Pre-Show Digital Media Campaigns: Generating buzz with targeted pre-show digital advertising and social media campaigns to drive booth traffic and website engagement.
  • Onsite Trade Show Exposure: Conducting one-on-one press interviews with key trade media outlets to increase visibility and develop strategies for post-event thought leadership content.

RESULTS THAT MATTER

Turchette’s strategic initiatives delivered measurable, impactful outcomes for Yoran Imaging, including:

  • 60+ editorial placements across targeted industry outlets, ensuring widespread press coverage and building trade awareness.
  • Dozens of one-on-one interviews with editors at key trade media outlets during multiple Pack Expo events.
  • 80+ sales leads generated through multi-layered digital media campaigns.
  • Greatly increased website traffic and search engine visibility.
  • Broad-based industry awareness via brand messaging efforts.

From brand development and collateral design through public relations and digital advertising, Turchette has positioned Yoran Imaging as a thought leader and go-to solution provider in thermal imaging systems, enabling the company to expand its brand presence across several global markets.