NAVAC a leading HVAC Tools manufacturer, partnered with Turchette based on our roots and deep understanding of the HVAC market. Our team of award-winning marketing professionals understand the HVAC industry and what moves your customers to action.
Turchette has partnered with NAVAC from their announcement of entering the North American market. We’ve developed creative assets, designed new branding and logo elements, completely overhauled and re-designed their website, and implemented aggressive media and public relations campaigns.
By developing brand guidelines we’ve been able to ensure the NAVAC brand is consistent in front of their distributor and contractor targets. As well as keeping internal sales teams organized and structured as they present to new targets.
The revamped NAVAC website features improved design and user functionality, responsive design has improved experience for distributors and contractors while in the field and the product-focused design has made all the difference in helping users find exactly what they are looking for in no time flat. By implementing these changes and developing an ongoing SEO program NAVAC has seen a 300% increase in users and a 200% increase in page views over the peak cooling season YoY.
Our Public Relations efforts has garnered valuable industry coverage, announcing new products, and aligning NAVAC as a thought-leader in the industries they serve. In the last 12-months we’ve placed over 70+ articles through various target trade media outlets.
The media team at Turchette developed a comprehensive digitally focused strategy to reach NAVAC’s target audience. This integrated digital program helped NAVAC increase brand awareness, communicate new product innovations, drive traffic to their website and capture actionable lead information for their sales team.
THE RESULTS
With millions of impressions generated via targeted media plans and public relations efforts, NAVAC continues to expand and grow in the North American market.
