Maruho Hatsujyo Innovations (MHI) a leading blister packaging machinery provider, partnered with Turchette because of our deep packaging expertise and our unique approach to the marketing of industrial products, materials, and services.
To help MHI promote their full line of blister machines Turchette has developed a complete brand structure featuring product naming, logo design, and machine hierarchy. We’ve developed sales collateral from sales sheets to brochures and videos highlighting MHI. Our teams are deeply engaged with MHI and have implemented a brand-new website, corporate video development, and new tradeshow materials.
Our Public Relations efforts has garnered valuable industry coverage, announcing new products, and staging MHI as a thought-leader in the industries they serve.
Targeting the Pharmaceutical, Nutraceutical, Medical Device, Cannabis and Food industries we’ve been able to develop specific industry focused ad campaigns, through lead-generating e-newsletters and e-blasts, video deployments, and social media advertising. Our collective efforts have led to a dramatic increase in website traffic and leads generated.
The media team at Turchette developed a comprehensive strategy to reach MHI’s core audience as well as some new markets they were expanding in to. This integrated digital program helped MHI increase brand awareness, communicate new product innovations, drive traffic to their website and capture actionable lead information for their sales team.
THE RESULTS
Completely refreshed branding that was more in-line with MHI’s target industries resulted in the generation of high quality sales leads, that were converted into sales.
