Malt Products Corporation (MPC), a leading manufacturer and distributor of malted barley extract and various natural sweeteners, retained Turchette to help increase awareness, elevate the brand and educate the public about malted extract and its many health benefits. After 50+ years of “in-house” marketing, MPC turned to Turchette to launch an aggressive public relations campaign.
Within the first 2 years, our PR team secured 100 + print and online editorial placements in key trade publications as well as 2,400+ online consumer placements and several radio and podcast interviews. Many of these were posted on their company website and leveraged on social media.
Given the increased brand “buzz” and a significant (37%) uptick in website traffic, Turchette recommended the client re-brand. It was time to create a more modern corporate identity and comprehensive brand architecture for Malt Products, and its sister company, International Molasses (IMC). Our creative team quickly jumped into action — refreshing their logos, developing a new company tagline and creating new sub brand names/logos… all with a unifying color palette, icon and structure.
Once the brand was refreshed and their products were realigned, it was time to enhance their online presence. Our interactive team created two new corporate videos and new, user-friendly websites (www.maltproducts.com and www.internationalmolasses.com) loaded with colorful imagery and robust content to help ingredient buyers learn more about their full line of sweetener solutions and enhanced corporate capabilities. Turchette also created award-winning advertising, a quarterly e-newsletter, a new tradeshow booth, HQ signage and various sales support materials which helped reinvigorate both MPC and IMC.
THE RESULTS
Over a four-year period, Turchette has secured approximately 2,550 editorial placements and produced numerous brand-enhancing marketing initiatives which dramatically increased awareness and sales for both brands. The company’s growth warranted the move into a spacious, new company headquarters with a custom-made Food Innovation Station for recipe concepting and the hiring of a new Director of Culinary Innovation. What started out as a PR assignment for one company turned into a major brand reset for two companies – Malt Products Corporation and sister company, International Molasses Corporation.
