Brother Gearmotors, a division of Brother International, partnered with Turchette because of our deep B2B expertise in the marketing of industrial products, materials and services.
To help Brother promote their line of high-efficiency industrial gearmotors, the public relations team at Turchette developed a plan to target a vast array of industry-specific media outlets with news releases, application stories, feature articles, by-lined pieces and interviews. These efforts have generated more than 100 editorial placements, helping to position Brother Gearmotors as a thought-leader and innovator in their industry.
In addition to our Public Relations efforts, our creative team developed several award-winning national advertising campaigns for the company’s line of Brushless Gearmotors.
To further bolster Brother’s full line of gearmotors, Turchette developed new brochures, signage, trade show graphics, social media posts and videos. These collective items have allowed Brother to penetrate various niche markets with targeted messaging to help increase sales and market share.
The media team at Turchette developed a comprehensive strategy to target not only Brother’s core industries, but various niche markets in the B2B industrial space. This integrated digital and print program helped Brother increase brand awareness, communicate new product innovations, drive traffic to their website and capture actionable lead information for their sales teams.
THE RESULTS
Over the past three years, the Turchette team has delivered several award-winning advertising campaigns, nearly 100 news article placements (with an estimated combined value of over $500,000,) increased brand awareness and market penetration and the generation of several thousand site visits/sales inquiries.
