Case Study: Vacuum Barrier

Vacuum Barrier Corporation (VBC) is a leader in LN2 (liquid nitrogen) dosing and piping systems, catering to a diverse range of industries, including Food & Beverage, Semiconductor, MBE, Pharmaceutical, Biotech, Beer, Wine, Coffee, and Cannabis. Ahead of their participation at Pack Expo International Chicago 2024, VBC sought to elevate their presence, build awareness, and drive engagement with key stakeholders in their target industries.

Pack Expo International Chicago 2024 presented a unique opportunity for VBC to showcase their innovative LN2 solutions. However, with hundreds of exhibitors competing for attention, VBC needed a tailored public relations program that would maximize visibility and generate meaningful connections during and after the show.

VBC partnered with Turchette, a full-service marketing and public relations agency, to develop and execute a comprehensive three-month public relations program around Pack Expo. Turchette’s strategy focused on generating industry buzz and positioning VBC as an industry thought leader through the following key initiatives:

1. Pre-Show Publicity
   • Crafted and distributed a pre-show press release announcement highlighting VBC’s participation at Pack Expo and the solutions they would be showcasing.
   • Secured nearly two dozen press placements in leading trade publications across targeted industries, creating a strong foundation of awareness before the event.
2. At-Show Engagement
   • Coordinated a series of editor interviews and video features with top trade publication representatives during the event, ensuring high-value, real-time exposure for VBC’s technologies.
   • Facilitated six in-depth editor interviews on-site, providing a platform to discuss VBC’s unique capabilities and industry applications.
3. Post-Show Follow-Up
   • Delivered comprehensive follow-up, including personalized outreach to editors and attendees to reinforce key messaging.
   • Compiled post-show reporting, summarizing PR achievements and audience reach metrics to demonstrate the program’s impact.

The program was a resounding success, achieving measurable outcomes that significantly boosted VBC’s brand visibility and engagement:

Turchette’s strategic approach to public relations ensured Vacuum Barrier Corporation stood out at Pack Expo International Chicago 2024. By combining pre-show momentum, at-show engagement, and post-show follow-through, Turchette delivered a high-impact program that amplified VBC’s industry presence and positioned them as a leading innovator in LN2 solutions.

Partner with Turchette for customized marketing and PR solutions that drive results. Contact us today to elevate your next event or campaign.